I just finished reading April Dunford’s newest book and learned so much. She shared this really great quote in a recent post that condenses a lot of that wisdom into two sentences.
Customers have problems, and there are many different ways to solve them. Features don’t win deals – being able to deliver business value that the alternatives cannot is what wins us business.
https://aprildunford.substack.com/p/positioning-and-pessimistic-product
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